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Writer's pictureMatt Kerr

5 Reasons Why You Should Outsource Your Social Media Marketing

Updated: May 23, 2023



You know that social media is vital to the success of your business, but it can be difficult to know what is the best way to ensure that you are consistent and reaping the rewards.


Here are 5 potential benefits of outsourcing your social media marketing to a third-party company:


1) Time

This is one of the most common challenges! It can be difficult to be the person that runs your company as well as fits in time to post regularly across all your channels. Allowing someone else to do it for you will free up time so that you can focus on what you do best: running your business!



2) Lower Costs

Employing someone on a full time salary can be expensive. Outsourcing your social media marketing comes at the fraction of the cost and can be 3-4 times more affordable.


3) Synergy Awareness

Agencies can identify great affiliate partnerships and opportunities for you to scale when teaming up with other brands and other like-minded organisations.



4) Tools

Agencies are likely to have a wide range of tools that you can leverage as a client. For example, using tools to fully understand your analytics and identify gaps to get ahead of your competitors.


5) An Evolving Expertise

As agencies, we are constantly looking at what is new in the social media space; new tools, new features and even new platforms! Keeping up to date will enable you to capitalise on opportunities ahead of the competition.


We hope that you found this useful! ​

To find out more about how we can help take your business to the next level through social media marketing, get in touch via the contact form on our website.

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