It goes without saying, Instagram is a visual social media platform and it's great for brands such as interior designers!
Your audience are likely to get bored of constant promotional content on the lines of 'we provide X types of bathrooms to people just like you'. Luckily, the success in social media marketing is 'perception over quality rather than the actually quality itself" - Jonathan Goodman (author of Viralnomics and social media expert).
Simply put, not every post has to be shouting 'buy, buy, buy' from the rooftops for your audience to consider buying from you.
The beauty in interior design is that it is quite possibly the easiest industry to subtly promote your brand; there are a millions ways you can use your photos for any type of content! You just need to thing outside the box o promote what you want to sell the most, whether that be products of the highest price or the easiest to fit designs.
Here are 5 content ideas that should help you increase your engagement, awareness and enquiries for your interior designer brand...
1) Ask Your Audience for Their Opinion on Designs
Ultimately, if your ideal target audience is interacting with your content, it shows that they are interested in what you have to say. One of the easiest ways of doing this is explicitly asking them for their opinion. Most of the time people love it when brands ask them for their opinion - it makes them feel important and they often won't be able to help themselves in leaving a comment as they look to show their peers what they think!
So how do you do this in the best way?
It's important to keep posts to a single image if possible; any additional swiping will likely loose your audience straight away! Therefore, single image grid posts are a great way of showcasing this. Ideally, you will have 4 photos; this gives your audience enough options to be interesting and not too many to make them have to take longer than they need to to make their minds up.
Make sure you use your descriptions to explain what each image is. Labeling them 'A', 'B', 'C' and 'D' along with the specifics of what the are (e.g. types of shower heads) might encourage them to explore that product in more detail if they're particularly interested!
2) Reels - Showcasing Complete Projects
Using Reels is the best way to showcase complete projects, particularly if it's a big project with lots to show off.
It's all about holding your audience's attention. Photos should be displayed long enough for the viewer to appreciate your design whilst not leaving them wishing they could skip to the next image. A maximum of 2 seconds is a good rule of thumb.
3) Reels - Showcasing the Before and After
It sometimes best to show the before photos of projects before you get into. This can add extra appreciate for what you have done but it also appeals to those that are starting from a very - they may have just stripped their entire bathroom, for example 😓 This target audience may feel overwhelmed about their current circumstance and be confused on their next move; a paralysis by analysis type of situation. But creating that level of relatability through this type of content may provide them with enough inspiration to text those first steps.
As a tip, make sure you don't display too many 'before photos' prior to the 'after photos' - you may lose your audience's attention. If you are keen to show more than 2 or three, a good idea is to reduce the time they are displayed - one second should be more than enough (you could even go less!).
Ultimately, it's good practice to use both types of Reels in your Instagram content strategy.
4) Grid Posts: Showing Before and After Photos
Similar to a 'before and after Reel' but is more easily digestible for the viewer. This type of post is good to highlight specific examples of designs, for example the different type of shower used in your design in comparison.
Make sure you save these posts for examples where there is the most noticeable difference - you want to create a big of a a wow factor as possible!
5) Testimonials
This is a pretty obvious one, but you will be surprised at how many brands fail to post their reviews. Social proof will always be important and is a powerful influencer in buyer decisions.
Even though that these posts can be text-heavy, it doesn't mean that you can't use this as another opportunity to showcase one of your designs.
Single images are usually the best types of content for these. A good tip for doing this is by enhancing the brightness of your photo and putting a faint overlay over the top of it. This will mean the photo will stand out even behind the text whilst enabling the viewer to read the actual testimonial content.
Oh, yeh, and of course, make sure that you have each and every one of your testimonials saved in a 'Testimonials' highlight!
We hope that you found this blog useful!
If there are any other content ideas that you would like help with or need some more support with your digital marketing strategy as a whole, get in touch through our contact page on our website.
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