Kind Man
ABOUT
Kind Man is a charity organisation based in Hartley Wintney, North Hampshire, set up to recognise the difference that kind men are making to other's lives whilst raising awareness of the importance of positive mental wellbeing.
CAMPAIGN GOALS
We have been working with Kind Man since the start of their formation.
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The primary goal is to raise awareness as much brand awareness as possible in order to spread their message and build their following,
CHALLENGES
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Creating a brand from scratch
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Building a following from scratch
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Having a clear plan that will enable them to increase their brand awareness
WHAT WE HAVE DONE / WHAT WE ARE DOING
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Created their brand logo
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Creating and implementing a consistent social media content schedule
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Attending key events to take up to date photo and video content to be used across digital channels
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Creating an integrated offline and online marketing campaign through social media and QR-coded posters
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Engaging with key mental health/wellbeing charities and organisations to help join forces and strengthen the overall support for people
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Creating highlights on Instagram of their key information
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