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Halcyon Networks
About
Halcyon is a well-established, leading provider of comprehensive IT, VOIP and marketing consultancy in the UK.
Based in Liverpool, England, the company predominantly works with SME's in Merseyside and the surrounding areas.
Campaign Goals
A company that had never devoted any considerable time to their social media marketing, Halcyon brought us in for a 4 week period to review their activity and optimise their channels in order to increase brand awareness.
Challenges
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A lack of content ideas
Struggled to promote their brand in an authentic way that resonated well with their target audiences
Challenge of being able to get their content in front of a significant number of people
Difficulty with knowing how to create a clear brand voice and image on social media
A lack of time and expertise required in order to gain the benefits of social media marketing
A lack of optimisation across all of their social media platforms
What We Did
Defined an implemented a consistent content schedule of at least 5
Optimised all of their social media channels (Instagram, Twitter, LinkedIn, Facebook and YouTube). In some cases, handles were changed to align closer to the brand and be more suitable for SEO
Increased engagement across all channels
Set up and edited content for their YouTube channel
Created a more authentic brand by placing people at the forefront of their business
Were on hand to up-to-date take photos and videos in order to ensure they posted relevant content
Carried out engagement activity with key target accounts
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