HUBFIIIT
About
HubFiiiT is a corporate digital wellness provider that focus on improving the health of working people, regardless of whether they are based in the office, at home or a mix of the two.
Campaign Goals
The main goal of the campaign was to increase website visitors through social media. This was put in place in order to drive more leads to the landing page on their website and to ultimately increase sales.
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The campaign used Instagram, Facebook, Twitter and LinkedIn and was primarily targeted at corporate wellness managers /HR managers in medium to large businesses.
Challenges
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The resources and skills to implement a consistent content schedule
Lacked the clarity and direction to communicate their brand voice
Difficultly in indentifying a message that resonate with their key target audience in HR Managers and corporate wellness programme owners
Lack clarity in being able to implement a targeted social media approach
What We Did
Generated 2 qualified leads directly though organic social media activity
Implemented a consistent content schedule of a minimum of 3 posts per week across all of their relevant channels (Instagram, Facebook, Twitter and LinkedIn)
Increased website visits by 200% within the first mont and consistently maintained or improved on results almost every month thereafter
Organised and led photoshoots with the HubFIiiT team to create new and authentic content
Increased the number of LinkedIn followers from 104 to 502 within the first three months
Changed the balance of their messaging to be primarily focused on their key decision makers as opposed to app end users who weren't the primary buyers of their product
Optimised all social media channels for search
Before
After
"Having no experience in social media, I found it hard to understand how to market HubFiiiT and showcase what we offer - it was extremely challenging! "
After our discovery call, Matt knew what direction and strategy we needed straight away. The planning that went into the content was thorough and in line with our core message.
"Communication is key to any project; throughout working together, Matt has always communicated exactly what we are doing and the reasons behind our messaging, which has allowed me to develop and understand social media more.
"Matt's work ethic and knowledge is a major reason why I highly recommend You're Social!"
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Shireen Walker
Founder and Owner
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