Clip 'n Climb Fleet
About
Clip 'n Climb Fleet is an indoor climbing centre based in a small town in North East Hampshire. As a new business, they needed a social media campaign in order to increase brand awareness and drive more people to their centre.
Campaign Goals
The number one goal for this campaign was to increase revenue. It was therefore important to have a high focus on increasing brand awareness through social media to get the initial interest.
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However, it was important that the initial phase of the campaign also focused on optimising their social media channels in order to increase their credibility and in essence lay the foundations for achieving the overarching goal.
Challenges
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The resources and skills to implement a consistent content schedule
The challenge of promoting their product as an activity for children as well as a fun activity for adults
Identifying a clear brand voice and image
Producing high quality content that captured the quality of their product whilst creating a professional image
What We Did
Produced a consistent content schedule (min. of 5 posts per week)
Increased following by 20%
Increased credibility by promoting testimonials and produced promotional content
Optimised both their Instagram and Facebook profiles for search and discoverability
Regularly visited the centre to shoot new photos and videos
Carried out weekly social media engagement activity on target accounts
Before
After
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