Clip 'n Climb Fleet

ABOUT

Clip 'n Climb Fleet is an indoor climbing centre based in a small town in North East Hampshire. As a new business, they needed a social media campaign in order to increase brand awareness and drive more people to their centre.

CAMPAIGN GOALS

The number one goal for this campaign was to increase revenue. It was therefore important to have a high focus on increasing brand awareness through social media to get the initial interest.

However, it was important that the initial phase of the campaign also focused on optimising their social media channels in order to increase their credibility and in essence lay the foundations for achieving the overarching goal.

CHALLENGES

Implementing a consistent content schedule
Challenge of appealing to adults as well as a fun activity for kids
Identifying a clear brand voice
Producing on-brand graphics to create a professional image

WHAT WE DID

Produced a consistent content schedule (min. of 5 posts per week)
Increased credibility by promoting testimonials
Optimised their Facebook and Instagram profiles

Regularly visited the centre to shoot new photos and videos

Carried out weekly engagement activity with target accounts

BEFORE

Inconsistent graphics that didn't adhere to brand guidelines
Posts that didn't provide the viewer with insight into the key features of the centre
No highlights on Instagram to showcase key information
Inconsistent, random use of hashtags
Poor post descriptions that were hard to read
Messages that didn't communicate key information to their target audiences

AFTER

Increased engagement across all channels
Increased following by 20%
Created story highlights to communicate key information such as FAQs, Walls, Reviews, Our Team, Climbs etc.