NLB | You're Social

Nobody Left Behind

18th May 2022 - 10th August 2022

(13 weeks)

ABOUT

Nobody Left Behind is a community interest company that focuses on helping at-risk young people (aged 16-25yrs) and disadvantaged families get into meaningful and sustainable employment.

CAMPAIGN GOALS

The overarching goal was to increase brand awareness in order to increase participation, as well as attract investors and partnering companies.

This was a brand new campaign; no social media activity had taken place prior to our involvement. It was therefore important to ensure that each of the channels (Instagram, Twitter and LinkedIn) were optimised in order to instantly communicate what they do and help reach a wide an audience as possible

CHALLENGES

Difficult with using brand images In a way that communicated their key messages

Started from a position of 0 followers across all channels

Being able to communicate a balance of messages that appeal to their four main target audiences: current participants, potential participants, current investors/partners, and potential investors/partners.

WHAT WE DID

Implemented a consistent content schedule (a min. of 3 posts per week)across all of the most relevant channels (Instagram, Facebook, Twitter, LinkedIn)

Organised and led photoshoots with the HubFiiiT team to create new, authentic content

Changed the balance of the messaging to be primarily focused on key decision-makers as opposed to the end-users

Optimised all social media channels

BEFORE

No social media presence at all

A lack of brand awareness

No outlined social media strategy

Lack of resource to take new and updated content

AFTER

The foundations set out by this campaign has enabled Nobody Left Behind to continue with a successful social media campaign. Having now passed this task on to a student at one of the local universities in Liverpool, they are now executing a consistent content schedule that looks professional and engages with all of their key target audiences.