More House School
18th May 2022 - 18th July 2022
(12 weeks)
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ABOUT
CAMPAIGN GOALS
More House School is the largest school of its kind in Britain, offering a full range of specialist support, particularly for boys with specific learning and language-based difficulties, including Dyslexia, Developmental Language Disorder (DLD) and Developmental Coordination Disorder (DCD).
The overarching goal of this campaign was to increase positive brand sentiment with More House School's key target audiences:
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Parents of current students
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Current students
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Thought-leaders in the education sector
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Past students
CHALLENGES
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The lack of resource and knowledge of how to plan and execute a consistent content schedule
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Difficulty clarifying and delivering a clear brand voice
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Difficulty producing on-brand graphics that enabled the school to be easily identifiable in social media feeds
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A misunderstanding of brand guidelines which had previously caused errors in the colours used in posts
WHAT WE DID
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Defined and implemented a consistent content schedule (a min. of 5 posts per week)
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Were reliably on-hand to receive content and publish immediately to all relevant channels, keeping key target audiences up-to-date with live activities - a key determinant in achieving the overarching goal
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Ensure the school was capitalising on key themes and events in the education sector
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Carried out engagement activity with key target accounts
BEFORE
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Inconsistent graphics that didn't adhere to brand guidelines
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Inconsistent, random use of hashtags
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Poor post descriptions that were hard to read
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Messages that didn't communicate key information to their key target audiences
AFTER
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Increased engagement across all channels
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Identified and amended an error in the brand guidelines which previously led to the wrong colours being used in numerous social media posts
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Created templates that has enabled the school to easily produce high-quality content on a consistent basis after the campaign had finished
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Identified and created a content plan that ensured the school were commenting on key topics in the educational sector and helping contribute to their reputation as a thought leader
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