HUBFIIIT
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ABOUT
CAMPAIGN GOALS
HubFiiiT is a corporate digital wellness provider that focus on improving the health of working people, regardless of whether they are based in the office, at home or a mix of the two.
The main goal of the campaign was to increase website visitors through social media. This was put in place in order to drive more leads to the landing page on their website and to ultimately increase sales.
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The campaign used Instagram, Facebook, Twitter and LinkedIn and was primarily targeted at corporate wellness managers /HR managers in medium to large businesses.
CHALLENGES
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Implementing a consistent content schedule
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Identifying a clear brand voice
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Creating a message to appeal to corporate decision-makers
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Understanding of how to implement a targeted social media approach
WHAT WE DID
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Implemented a consistent content schedule (a min. of 3 posts per week) across all of the most relevant channels (Instagram, Facebook, Twitter, LinkedIn)
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Organised and led photoshoots with the HubFiiiT team to create new, authentic content
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Changed the balance of the messaging to be primarily focused on key decision-makers as opposed to the end-users
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Optimised all social media channels
BEFORE
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An inconsistent brand image
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Were unsure of the brand voice that they wanted to communicate
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Inconsistent content schedule
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No strategy to target decision-makers
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Use of irrelevant content that clouded their message
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Used too many 'fitness-focused' messages that were aimed at the app users as opposed to communicating the value of their product to key corporate decision-makers
AFTER
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Created 2 qualified leads directly through organic social media activity
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Increased website visits by 200% within the first month and consistently maintained or improved on results almost every month thereafter
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Increased the number of LinkedIn followers from 104 to 502 within three months
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Introduced content themes such as 'Tip of the Week' and 'Meet the Team' in order to create a more authentic brand image
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Created messages to resonate with key decision-makers (corporate wellness managers)
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Identified a clear brand voice
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Created a consistent brand image
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Implemented a consistent content schedule
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