Halcyon Networks
12th September 2022 - 10th October 2022
(4 Weeks)
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ABOUT
Halcyon is a well-established, leading provider of comprehensive IT, VOIP and marketing consultancy in the UK.
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Based in Liverpool, England, the company predominantly works with SME's in Merseyside and the surrounding areas.
CAMPAIGN GOALS
A company that had never devoted any considerable time to their social media marketing, Halcyon brought us in for a 4 week period to review their activity and optimise their channels in order to increase brand awareness.
CHALLENGES
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Lack of content ideas
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Struggled to promote their brand in an authentic way
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Challenge of being able to get their content in front of a significant number of people
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Difficulty with knowing how to create a clear brand voice and image on social media
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Lack of time and expertise in order to benefit from their social media marketing
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Lack of optimisation across all of their social media platforms
WHAT WE DID
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Defined and implemented a consistent content schedule (a min. of 5 posts per week)
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Optimised all of their social media channels (Instagram, Twitter, LinkedIn, Facebook and YouTube). In some cases, handles were changed to increase SEO.
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Helped kick off their YouTube channel through channel optimisation and video editing
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Created a more authentic brand by showing the people behind the business
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Took photos and videos in order to publish more relevant, up to date content
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Created a number of Instagram highlights of their most important information to
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Carried out engagement activity with key target accounts
BEFORE
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Inconsistent graphics that didn't adhere to brand guidelines
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No highlights to communicate key company information
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Inconsistent, random use of hashtags
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Poor post descriptions that were hard to read
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Messages that didn't communicate key information to their key target audiences
AFTER
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Increased engagement across all channels​​
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Increased credibility by posting customer reviews on the feeds of all social media channels as well as lifting them into the story highlights on their Instagram page​
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Made sure that we produced content promoting all of their services
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Introduced key content themes such as 'Tip Tuesday' to spark interest and increase engagements
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Ensured that brand colours and text were used consistently throughout - creating an on-brand and professional-looking Instagram grid
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Created content templates for them to be able to produce their own content quickly and effectively after the campaign
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Identified and created a content plan that ensured the company were commenting on key topics in the IT industry, and helping to raise their reputation for thought leadership.
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