CLANDON REGIS GOLF CLUB
About
Clandon Regis Golf Club is a member's run club an situated just outside Guildford on the A246 Epsom Road at the foot of the Surrey Hills. It is a 18 hole, par 72 course and has a wide variety of members including: juniors, young adults (academy), over 80's and various social membership options.
Campaign Goals
The aim of this campaign was to increase memberships amongst males and females aged 35yrs+.
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This involved an organic campaign and supported by paid media across Facebook and Instagram for a 4 week period.
Challenges
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The lack of resources and knowledge of how to plan and execute a consistent social media content schedule
Challenge of moving their marketing to digital - social media was very new to the golf club at the start of the campaign
Difficulty identifying and delivery a clear brand voice across their social media channels
Difficulty in producing on-brand content that enables the golf club to be easily identifiable on social media feeds
What We Did
Defined and implemented a consistent constent schedule of a minimum of 5 posts per week
Generated 49 MQLs from a paid Instagram and Facebook campaign
Increased engagement levels across all channels by a minimum of 200%. This was maintained through every month thereafter
Were reliably available to receive content and publish immediately to all their relevant channels in order to keep key target audiences up-to-date with current updates and events
Ensured that the golf club were capitalising on key themes and events in their sport to drive conversations
Carried out engagement activity across all of their key social media channels (Instagram, Facebook and Twitter) with relevant accounts
Before
After
“From the get-go, You’re Social really made the effort to get to know our club and reflected that in their images and content. They took the time to understand what we’re about, our USPs and then applied this to our social media pages in a new, sharp format.
“Golf can be a complicated sport if you’re not someone who plays it, but that didn’t get in the way.
“Thank you so much for getting us going.”
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Paul Napier
General Manager
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