Halls Interiors
About
Halls Interiors & Renovations are a family-owned business based in Boston, Lincolnshire, specialising in custom-built kitchens and bathrooms.
Campaign Goals
At the time when the campaign began, they had reached a point where they didn't have the capacity to take on any more clients. Because of this, the primary goal of the campaign was to increase brand awareness in order to help build a steady pipeline ready for the spring and summer period.
Challenges
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The lack of resources and knowledge of how to plan and execute a consistent social media content schedule
The challenge of articulating their brand voice through graphics and captions on social media
Creating on-brand content that both stood out in each newsfeed and represented them as a brand
Difficulty in producing on-brand content that enables the golf club to be easily identifiable on social media feeds
What We Did
Defined and implemented a consistent constent schedule of a minimum of 5 posts per week
Generated 49 MQLs from a paid Instagram and Facebook campaign
Created and optimised their Pinterest channel - a brand new platform for the business introduced to showcase their designs to people who are likely to be searching for inspiration
Provided the guidance and tools they needed in order to run a well-organised email marketing campaign to support social media activity
Created Instagram highlights of key brand information such as 'Testimonials' and 'Our Process'
Our Blog
